Search results for "Tourism destination image"
showing 2 items of 2 documents
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
2018
PurposeThe purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.Design/methodology/approachThe authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before …
Tourism Destination Image, Tourism Discourse and UNESCO sites: a contrastive analysis
2018
The purpose of this paper is to analyse tourism discourse - i.e. English as specialised and promotional discourse in the tourism field (Dann 1996, Gotti 2006, Maci, 2013) – as it is applied on websites promoting UNESCO sites in Sicily and in Malta. The consequent Tourism Destination Image (Crompton 1979; Echtner & Ritchie 1991) conveyed by the websites will also be investigated. A mixed methodological approach, both qualitative and quantitative, has been adopted. More specifically, the Corpus Linguistics approach has been privileged (Teubert 2005; Nigro 2006). The websites considered concern five UNESCO sites in Sicily and five UNESCO sites in Malta in a comparative study; both corpora of w…